How to face a political boycott : the relevance of entrepreneurs' awareness
Year of publication: |
2019
|
---|---|
Authors: | Cossío-Silva, Francisco-José ; Revilla Camacho, Maria Angeles ; Palacios-Florencio, Beatriz ; Benítez, Dolores Garzón |
Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 15.2019, 2, p. 321-339
|
Subject: | Consumer boycotts | Legitimacy | Animosity | Brand.Entrepreneurs | Flexibility |
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