How to foster and sustain engagement in virtual communities
Year of publication: |
2011
|
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Authors: | Porter, Constance Elise ; Donthu, Naveen ; MacElroy, William H. ; Wydra, Donna |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 53.2010/11, 4, p. 80-110
|
Subject: | Social Web | Social web | Motivation | Konsumentenverhalten | Consumer behaviour |
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