How to go green : unraveling green preferences of consumers
Year of publication: |
2015
|
---|---|
Authors: | Sony, Alisa ; Ferguson, David ; Beise-Zee, Rian |
Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 7.2015, 1, p. 56-72
|
Subject: | Green product | Corporate social responsibility | Cause-related marketing | Enviromental marketing | Enviromental-friendly product | Green marketing | Corporate Social Responsibility | Öko-Produkt | Sustainable product | Öko-Marketing | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management |
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