How to introduce a livestreaming channel : a case of the hotel at a fixed capacity
Year of publication: |
2024
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Authors: | Guo, Qiang ; Cheng, Shengyan ; Zhao, Pengfei |
Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 31.2024, 5, p. 3531-3552
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Subject: | capacity | dual-channel operation | influencer retailer | livestreaming channel | optimal channel strategy | Vertriebsweg | Distribution channel | Hotellerie | Hotel industry | Einzelhandel | Retail trade | Kapazitätsplanung | Capacity planning | Produktionskapazität | Production capacity | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain |
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