How to make accurate market share forecasts with structural response models
Year of publication: |
2002
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Authors: | Whitlark, David ; Geurts, Michael D. |
Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281-X. - Vol. 3.2002, p. 65-72
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Subject: | Marktanteil | Market share | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
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