How to make profit through micro blogging? : the case of Dell on Twitter
Year of publication: |
2013
|
---|---|
Authors: | Karunaratna, Charleen ; Lü, Kevin |
Published in: |
HRM and marketing orientation in the new era. - New York : Nova Publishers, ISBN 978-1-62808-959-2. - 2013, p. 255-266
|
Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
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