How to not only survive but thrive during recession : a multi-wave, discovery-oriented study
Year of publication: |
2013
|
---|---|
Authors: | Nickell, David ; Rollins, Minna ; Hellman, Karl |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 5, p. 455-461
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Konjunktur | Business cycle | USA | United States |
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