How to repair customer trust after negative publicity: The roles of competence, integrity, benevolence, and forgiveness
Year of publication: |
2009
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Authors: | Xie, Yi ; Peng, Siqing |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 26.2009, 7, p. 572-589
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