How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Year of publication: |
2022
|
---|---|
Authors: | Yin, Chin-Ching ; Chiu, Hung-Chang ; Hsieh, Yi-Ching ; Kuo, Chia-Yu |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-13
|
Subject: | Omnichannel retailing | Brand experience | Purchase behavior | Customer retention | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Einzelhandel | Retail trade | Online-Handel | Online retailing | Markenführung | Brand management | Multikanalvertrieb | Multichannel strategy | Markenartikel | Brand |
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