How well do AACSB, AMBA and EQUIS manage their brands?
Year of publication: |
2016
|
---|---|
Authors: | Miles, Morgan P ; Grimmer, Martin ; Franklin, Geralyn McClure |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 34.2016, 1, p. 99-116
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business education | Brand equity audit |
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