How word of mouth communication varies across service encounters
Year of publication: |
2011
|
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Authors: | Lang, Bodo |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 21.2011, 6, p. 583-598
|
Subject: | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Dienstleistungssektor | Service industry |
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