How young, technical consumers assess online WOM credibility
Year of publication: |
2011
|
---|---|
Authors: | O'Reilly, Kelley ; Marx, Sherry |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 14.2011, 4, p. 330-359
|
Subject: | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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