Human brand positioning : success mantras for politics
Year of publication: |
2014
|
---|---|
Authors: | Gautam, Harish |
Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 1.2014, 2, p. 61-71
|
Subject: | Brand positioning | Human Brand | Principal Component Analysis | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
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