“Do human values matter for promoting brands on social media? How social media users' values influence valuable brand‐related activities such as sharing, content creation, and reviews”
Year of publication: |
2019
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Authors: | Nikolinakou, Angeliki ; Phua, Joe |
Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2019, 1 (30.10.), p. 13-23
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Publisher: |
Wiley |
Saved in:
Online Resource
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