Humor in advertising : a comprehensive analysis
Charles S. Gulas ; Marc G. Weinberger
| Year of publication: |
2006
|
|---|---|
| Authors: | Gulas, Charles S. |
| Other Persons: | Weinberger, Marc G. (contributor) |
| Publisher: |
Armonk, N.Y : Sharpe |
| Subject: | Werbung | Humor |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 240 S. : Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 207-224) and indexes |
| ISBN: | 0-7656-1613-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879736