Hunting down the marketing management gap: in a developing economy
Contrasts the marketing practices of local and foreign firms in Malaysia. Finds that local firms show lower profitability and a visible management gap, while foreign firms, using advanced management skills, were able to seize new market opportunities. Progress that local firms would do well to examine the marketing practices of their foreign counterparts.
Year of publication: |
1974
|
---|---|
Authors: | Chong, SināJee |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 8.1974, 1, p. 75-82
|
Publisher: |
MCB UP Ltd |
Subject: | Organizational effectiveness | Foreign investment | Malaysia | Marketing |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
An evaluation of marketing issues in sales force automation
Lingaiah, Naveen, (2003)
-
Abdurrahman Adamu Pantamee, (2022)
-
Budgetary participation and performance: some Malaysian evidence
Nor Yahya, Mohd, (2008)
- More ...