Hurdle race marketing : the enlightenment - the disillusionment - the breakthrough
Klaus Backhaus
| Alternative title: | Hindernislauf Marketing <engl.> |
|---|---|
| Year of publication: |
2013
|
| Authors: | Backhaus, Klaus |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Marketingmanagement | Wettbewerbsvorteil |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 82 S. Ill. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Zusätzliches Online-Angebot unter DOI 10.1007/978-3-658-02444-4 |
| ISBN: | 3-658-02443-7 ; 978-3-658-02443-7 ; 978-3-658-02444-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759497