Hybrid car purchase intentions: a cross‐cultural analysis
Year of publication: |
2010
|
---|---|
Authors: | Oliver, Jason D. ; Lee, Seung‐Hee |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 27.2010, 2, p. 96-103
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Green marketing | Decision making | Social values | South Korea | United States of America |
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