I am not loving it : examining the hijacking of #CheersToSochi
Year of publication: |
2014
|
---|---|
Authors: | Pegoraro, Ann ; Burch, Lauren M. ; Frederick, Evan ; Vincent, Claude |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 3/4, p. 163-183
|
Subject: | social media | brand management | qualitative analysis | Sochi Olympics |
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