I See What You Don't See
Year of publication: |
2011
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Authors: | Matthes, Jörg ; Wirth, Werner ; Schemer, Christian ; Kissling, Anna-Katerina |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 40.2011, 4 (1.1.), p. 85-101
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