"I" value justice, but "we" value relationships : self-construal effects on post-transgression consumer forgiveness
Year of publication: |
April 2016
|
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Authors: | Sinha, Jayati ; Lu, Fang-Chi |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 2, p. 265-274
|
Subject: | Brand-relationship | Brand transgression | Consumer forgiveness | Controllability attribution | Self-construal | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Markenartikel | Brand | Experiment | Soziale Werte | Social values |
Description of contents: | Description [doi.org] |
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