Ice to the Eskimos
Year of publication: |
1999
|
---|---|
Authors: | Dupree, James V. |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 16.1999, 1, p. 99-101
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer marketing | Customer orientation | Direct marketing | Market research | Marketing research | Target marketing |
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