Identification of barriers to PLM institutionalization in large manufacturing organizations

Purpose: The purpose of this paper is to study the barriers to institutionalize the product lifecycle management (PLM) in large manufacturing organizations. The paper explores the hurdles and identifies the causal barriers to support the organizations’ transformation into digitized firms. Design/methodology/approach: The paper utilized the multi-criteria decision making technique, i.e., DEMATEL (DEcision MAking Trial and Evaluation Laboratory) method to find the causal barriers, and adopted maximum mean de-entropy (MMDE) algorithm to determine the threshold value based on the information entropy of the relations among the barriers to PLM institutionalization. Findings: This study explored nine barriers to PLM institutionalization and empirically identified the four critical barriers among the nine. Research limitations/implications: The present work is exploratory case-based research which is limited to a case of an Indian aircraft manufacturing firm with a limited number of respondents. More sophisticated statistical tools can be utilized to consider the subjectivity of the respondents. However, this research explores the various hurdles to PLM success and serves as a relevant outcome to identify the critical barriers to institutionalize the PLM concept. Practical implications: The findings of the paper provide guidelines to the case company and similar firms for obtaining maximum benefits of PLM. The methodology shown in this paper will be useful to various large scale industries in identifying the critical barriers to PLM institutionalization among all existing barriers so that they can take appropriate measures before they proceed to adopt PLM. Originality/value: The present work discusses the different reasons for which the companies are not able to derive the maximum benefits of PLM even after the implementation of PLM systems. This work uniquely applied the DEMATEL and MMDE methods to investigate the critical barriers to PLM institutionalization in an aircraft manufacturing firm.