Identifying competitive customer value propositions in retailing
Year of publication: |
2007
|
---|---|
Authors: | Rintamäki, Timo ; Kuusela, Hannu ; Mitronen, Lasse |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 12163971. - Vol. 17.2007, 6, p. 621-634
|
Saved in:
Saved in favorites
Similar items by person
-
Creating information-based customer value with service systems in retailing
Rintamäki, Timo, (2016)
-
Puustinen, Pekka, (2012)
-
Unlocking the transformative potential of customer data in retailing
Saarijärvi, Hannu, (2016)
- More ...