Identifying Innovators for the Cross-Selling of New Products
Year of publication: |
2004
|
---|---|
Authors: | Kamakura, Wagner A. ; Kossar, Bruce S. ; Wedel, Michel |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 50.2004, 8, p. 1120-1133
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | database marketing | customer relationship management | hazard model | simulated maximum likelihood |
-
Monteiro, André Antonio, (2008)
-
Beiträge zum Management der Qualität von Kundendaten im CRM
Görz, Quirin, (2014)
-
Niche envy : marketing discrimination in the digital age
Turow, Joseph, (2006)
- More ...
-
Identifying Innovators for the Cross-Selling of New Products
Kamakura, Wagner A., (2004)
-
Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling
Wedel, Michel, (1999)
-
Concomitant variable latent class models for the external analysis of choice data
Kamakura, Wagner A., (1992)
- More ...