Identifying Misleading Advertising.
Year of publication: |
1981
|
---|---|
Authors: | Russo, J Edward ; Metcalf, Barbara L ; Stephens, Debra |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 8.1981, 2, p. 119-31
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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