Identifying patterns of alumni commitment in key strategic relationship programmes
Year of publication: |
2020
|
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Authors: | Pedro, Ilda Maria ; Mendes, Júlio ; Pereira, Luis Nobre |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 17.2020, 4, p. 445-468
|
Subject: | Relationship marketing | HEI | Alumni | Commitment-relationship | Clustering | Binomial logit | Absolventen | Graduates | Hochschule | Higher education institution | Beziehungsmarketing |
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