Identity studies: multiple perspectives and implications for corporate‐level marketing
Year of publication: |
2007
|
---|---|
Authors: | He, Hong‐Wei ; Balmer, John M.T. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 41.2007, 7/8, p. 765-785
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing | Corporate identity |
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