If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect
Year of publication: |
2013
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Authors: | Wright, Scott A. ; da Costa Hernandez, José Mauro ; Sundar, Aparna ; Dinsmore, John ; Kardes, Frank R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 30.2013, 2, p. 197-198
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