Im Kopf des Konsumenten : aus dem Blickwinkel des Neuromarketing
Boban Ćeranić
| Year of publication: |
2007
|
|---|---|
| Authors: | Ćeranić, Boban |
| Publisher: |
Saarbrücken : VDM |
| Subject: | Verbraucherverhalten | Marketing | Hirnforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IV, 79 S. : Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8364-0699-4 ; 3-8364-0699-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004890800