Image and personality: two complementary tools to position and differentiate retailers
Year of publication: |
2011
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Authors: | Louis, Didier ; Lombart, Cindy |
Institutions: | HAL |
Subject: | Retail | Positioning | Differentiation | Retailer image | Retail personality |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | View the original document on HAL open archive server: http://hal.archives-ouvertes.fr/hal-00771839 Published, International Management Review, 2011, 7, 1, 66-73 |
Source: |
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