Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Year of publication: |
2008
|
---|---|
Authors: | Geylani, Tansev ; Inman, J. Jeffrey ; Hofstede, Frenkel ter |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 730-744
|
Subject: | Markenimage | Brand image | Risiko | Risk | Markenführung | Brand management | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour |
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