Images and preferences : a feelings-as-information analysis
Year of publication: |
2008
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Authors: | Cho, Hyejeung ; Schwarz, Norbert ; Song, Hyunjin |
Published in: |
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]. - New York, NY [u.a.] : Psychology Press, ISBN 0-8058-6292-7. - 2008, p. 259-276
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Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Emotion |
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