IMC antecedents and the consequences of planned brand identity in higher education
Year of publication: |
2017
|
---|---|
Authors: | Foroudi, Pantea ; Dinnie, Keith ; Kitchen, Philip J. ; Melewar, T. C. ; Foroudi, Mohammad M. |
Published in: |
European Journal of Marketing. - Emerald Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 51.2017, 3, p. 528-550
|
Publisher: |
Emerald Publishing Limited |
Subject: | Reputation | Image | Brand identity | Integrated marketing communications | Identification | Brand elements |
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