Immanent sensemaking by entrepreneurs and the interpretation of consumer context
Year of publication: |
2022
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Authors: | Niemi, Laura ; Stenholm, Pekka ; Hakala, Henri ; Kantola, Jenni |
Published in: |
International small business journal : ISBJ. - London [u.a.] : Sage, ISSN 1741-2870, ZDB-ID 2058559-7. - Vol. 40.2022, 8, p. 966-990
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Subject: | consumer context | entrepreneur | framing | immanent sensemaking | sensemaking | Entrepreneurship | Entrepreneurship approach | Sensemaking-Ansatz | Sensemaking approach | Konsumentenverhalten | Consumer behaviour | Unternehmer | Entrepreneurs |
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