The impact of the consumerʹs psychographic and demographic characteristics on buyer behavior : a comparative analysis of psychographics and demographics as segmentation variables in a rail passenger market
Edward J. Mayo
| Year of publication: |
1975
|
|---|---|
| Authors: | Mayo, Edward J. |
| Subject: | Eisenbahnpersonenverkehr | Verbraucher |
| Extent: | IX, 233 S |
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| Type of publication: | Book / Working Paper |
| Thesis: | The Pennsylvania State University, Diss. 1975 |
| Notes: | Bibliogr. S. 176-183 Fotokopie |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002444999