Impact of machine and interpersonal virtual experience combinations on sense of virtual community : the moderating roles of optimum stimulation level and motives for reading customer articulations
Year of publication: |
2015
|
---|---|
Authors: | Keng, Ching-Jui ; Pao, Chien-Hua ; Ting, Hui-Ying ; Chang, Nai-Yun |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 1, p. 34-55
|
Subject: | Machine virtual experience | Interpersonal virtual experience | Sense of virtual community (SOVC) | Optimum stimulation level (OSL) | e-WOM | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Motivation | Virtuelles Team | Virtual team | Virtuelle Organisation | Virtual organization |
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