Impact of advertising on working and non working women with reference to their purchasing behaviour
Year of publication: |
June 2016
|
---|---|
Authors: | Bansal, Sanjeev ; Malik, Garima |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 10.2016, 1, p. 1-11
|
Subject: | Advertising | communicating business information | working and non-working women | quality | consumer behavior | social media | Werbung | Konsumentenverhalten | Consumer behaviour | Weibliche Arbeitskräfte | Women workers | Social Web | Social web | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Frauen | Women |
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