Impact of brand placement in Indian films on brand recognition by consumers
Year of publication: |
2012
|
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Authors: | Agarwal, P. K. ; Kumar, Pradeep ; Tyagi, A. K. ; Gupta, Swati |
Published in: |
International journal of management & transformation : ... annual edition. - Boca Raton, Fla. : Brown Walker Press, ISSN 0974-3502, ZDB-ID 2692116-9. - Vol. 6.2012, 1/2, p. 32-41
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Subject: | Filmproduktion | Film production | Product Placement | Product placement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Indien | India |
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