Impact of brand placement in Indian films on brand recognition by consumers
P. K. Agarwal; Pradeep Kumar; A. K. Tyagi; Swati Gupta
Year of publication: |
2012
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Authors: | Agarwal, P. K. ; Kumar, Pradeep ; Tyagi, A. K. ; Gupta, Swati |
Published in: |
International journal of management & transformation : ... annual edition. - Boca Raton, Fla : Brown Walker Press, ISSN 0974-3502, ZDB-ID 26921169. - Vol. 6.2012, 1/2, p. 32-41
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