Impact of Celebrity Endorsement on Consumer Buying Behaviour and Brand Building
Year of publication: |
2008
|
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Authors: | Gupta, Dr.Dinesh Kumar |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Markenimage | Brand image | Japan |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 1, 2007 erstellt |
Other identifiers: | 10.2139/ssrn.1203322 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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