Impact of corporate social responsibility on customer loyalty : evidence from the Vietnamese jewellery industry
Year of publication: |
2022
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Authors: | Tu Tran Ngoc |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2025675, p. 1-27
|
Subject: | Corporate social responsibility (CSR) | customer loyalty | jewellery industry | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Corporate Social Responsibility | Corporate social responsibility |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2025675 [DOI] hdl:10419/288308 [Handle] |
Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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