Impact of CSR communication on brand business and social values
Year of publication: |
2022
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Authors: | Louis, Didier ; Lombart, Cindy |
Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 166-172
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Subject: | CSR | CSR communication | Sustainable consumer behavior | Well-being | Adverting effectiveness | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication | Soziale Werte | Social values |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-06581-1_22 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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