Impact of Facebook marketing on Lebanese athletes' decision-making process
Year of publication: |
2018
|
---|---|
Authors: | Daou, Lindos ; Sarkis, Nada ; Nader, Youssef |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 5, p. 402-416
|
Subject: | Facebook | decision-making process | social media | Lebanon | brand ambassadors | exposure | interaction | sports management | marketing | sports | athletes | brand image | Social Web | Social web | Markenimage | Brand image | Markenführung | Brand management | Online-Marketing | Internet marketing | Sportmarketing | Sports marketing | Sportler | Athletes | Libanon | Sportmanagement | Sport management | Entscheidung | Decision | Erdbeben | Earthquake | Sport | Sports | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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