Impact of international marketing strategies on performance in diverse global markets
Year of publication: |
1990
|
---|---|
Authors: | Fraser, Cynthia ; Hite, Robert E. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 20.1990, 3, p. 249-262
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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