Impact of musical fits and image of different mails on consumer purchase behaviour
Year of publication: |
2016
|
---|---|
Authors: | Srivastava, R. K. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 12.2016, 3, p. 318-341
|
Subject: | musical environment | malls | consumer behaviour | image | musical fit | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Musik | Music | Markenimage | Brand image |
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