Impact of nudity in advertisements : comparison of the first results from Spain, France and the Czech Republic
Year of publication: |
2007
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Authors: | Dianoux, Christian ; Linhart, Zdenek |
Published in: |
Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria. - Vienna : Vienna Univ. of Economics and Business Administration, Inst. of Internat. Business, ISBN 978-3-9502045-5-1. - 2007, p. 41-49
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Subject: | Werbung | Advertising | Ästhetik | Aesthetics | Ethik | Ethics | Werbepsychologie | Psychology of advertising | Vergleich | Comparison | Tschechien | Czech Republic | Spanien | Spain | Frankreich | France |
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