Impact of online consumer reviews on sales and price strategies: a review and directions for future research
Year of publication: |
2012
|
---|---|
Authors: | De Maeyer, Peter |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 21.2012, 2, p. 132-139
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Ratings | Reviews | Quality | Internet | Quality perceptions | Customer satisfaction | Internet marketing | Quality awareness |
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