Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Year of publication: |
2023
|
---|---|
Authors: | Liu, Lei ; Wu, Shaohui ; Cai, Guoliang |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 8, p. 1220-1232
|
Subject: | Celebrity endorsements | E-commerce | Image quantity | Information processing | Product presentation | Word count | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Electronic Commerce | Markenimage | Brand image |
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