Impact of promotional tools on consumer purchase intention towards energy-efficient consumer durables
Year of publication: |
2021
|
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Authors: | Jhanji, Hitesh |
Published in: |
International journal of green economics : IJGE. - Genève : Inderscience Enterprises, ISSN 1744-9936, ZDB-ID 2232950-X. - Vol. 15.2021, 1, p. 33-41
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Subject: | consumer durables | energy efficient | promotional tools | purchase intention | young consumers | youth | Energieeinsparung | Energy conservation | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Dauerhafte Konsumgüter | Durable goods | Konsumgüter | Consumer goods | Verkaufsförderung | Sales promotion |
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